Decoden is very big in Japan and now it's very big in the West too! The word is derived from ‘Deco' meaning ‘decorate' and ‘den' meaning ‘iPhone'. The word however has evolved to be referred to any item that has been given a particular kawaii cute make-over! The general ‘look' of a Decoden item is whipped cream or ice cream base with yummy looking miniature bits and bobs (often referred to as cabachon) that often look like sweets. See the pics below for Decoden samples.
Decoden Hair Band – looks like yummy whipped icecream! Decorated with miniature kawaii rainbows, unicorns and glitter balls.
Every Kawaii Fashionista has to have a Decoden iPhone case. An iPhone case that looks so cute and delicious you could almost eat it! These iPhone cases are covered in a special Fuwa Fuwa clay that looks like whipped cream when it is set and the decorations are so kawaii .. they look like real little sweets.